SMS Marketing is better than any other mode of marketing? This might seem like a hot topic among marketers all around the world. Most of the marketing mediums have been available since decades, but the widespread of mobile devices has definitely changed the way every marketer treat these options in the marketing plans.
SMS Marketing is known to come as a reliable option to reach out to end users with precise and targeted messages. Mentioned below is a complied data that compares SMS marketing with the other modes of marketing to give you an overview of their current standing as an effective marketing tool.
1) Open Rate
– Open Rate of SMS Marketing – 90%
– Open Rate of other modes of marketing – 30 to 35%
These numbers do not leave anything for us to debate on as your customer is bound to read your message sent via SMS.
2) Quantity matters
– Number of text messages; the lesser, the better
– Number of emails or ads, the more the better
We do not need to think about this twice. Just think about how you treat your messages and emails. If you keep receiving an email from the same address, there is a probability you might just open it once. With messages, nobody is tolerant towards unnecessary disturbance. The point of a text message is just to give out the required information in a precise manner and that’s what people expect from marketing messages.
3) Nature of Campaign/SMS
The nature of the message is very vital for text messages and any other mode of marketing. For instance, if you have an offer or discount to offer to your customers, SMS Marketing is the perfect mode. No other medium of marketing will create an impact as text messages when discounts and offers are considered.
4) Click – Through – Rate
– The CTR of SMS Marketing – 40%
– The CTR of other modes of marketing – 7 to 10%
The reason why every marketer is taking SMS Marketing seriously is because of the wide penetration of mobile phones in the market. Mobile phones are affordable and within everybody’s reach and so are the data packages.
And so, the possibility of the end-user opening the link sent via message, provided it is of their given interests, is much higher now than ever.